Marketing is a process that is used to identify products and services that may be of interest to many customers. This process includes the functions of sales, public relations, pricing, packaging and distribution.
It is a technique for identifying customers, anticipating and meeting customer requirements, as well as maintaining relationships. Customer engagement in a way that benefits the company and shareholders.
"Mixed marketing" is the most popular method used in marketing. This approach includes a number of factors that can be controlled, including 4P, which represents the product, price, location and Special offer.
The purpose of this marketing is to develop a strategy that 4P focuses on customers in the target market to create. Positive response value. Expanding this concept to packaging, marketing and people is known as 7P.
Products include trade names, logos, services and quality. Strategic pricing determines product pricing, discounts and flexibility. Marketing involves the means of distribution, market coverage, inventory management, and shipping details. Special offers include advertising, salesforce, communications and publicity.
Marketing is gaining recognition in Cambodia due to the successful awareness of brands and brands that are Recognized especially among telecommunications, financial services, food and beverage companies, as well as hospitality companies. It's common for street marketing to advertise and offer specials.
Many companies are using billboards and landmarks to increase brand awareness. In addition, companies are investing in their buildings and offices to promote their brands.
Some companies are increasing customer loyalty through rewards programs. Many cafes offer customers a card that gives customers a free coffee when they make a purchase. Coffee several times.
Some restaurants will also offer free meals. The mall also offers coupons that are worth the cash when customers save all the points.
Offer from a company through sponsorship of a concert or another special sport to increase loyalty Of customers as well.
Customers are really impressed when they get something for free. These programs are really good at maintaining customer loyalty.
Many companies recognize that maintaining high-quality and up-to-date information on the web is a factor. Important. However, there are many companies that do not have a website and many companies that already have a website, but all Do not manage it well, do not display new information and content and be creative or use the internet to promote Its products.
Media use is on the rise. This is the key to success combined with the issuance of press releases, interviews, CEOs and broadcasts. Trade.
However, many understaffed companies are using workshops and presentations as strategic programs. Its science.
As customers become more interested and the competition offers more options and prices, strengthening the marketing strategy can Help the company survive longer.
Anthony Galliano, CEO of Cambodia Investment Management Company. Email: anthonygalliano@covenantim.com
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