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International Management and International Linkages

International management is theprocess of applying managementconcepts and techniques in a multi­national environment-continues togain importance.

1. The World of International Management

Management is the process of completing activitieswith and through other people. International managementis the process of applying management concepts and tech­niques in a multinational environment and adaptingmanagement practices to different economic, political,

and cultural contexts. International manage­ment isdistinct from other forms of management in that

knowledge and insights about global issues and specificcultures are a requisite for success.

Globalization and Internationalization

International business is not a new phenomenon; however, thevolume of international trade has increased dramatically over the lastdecade. Today, every nation have an increas­ing number of

companies buy and sell goods in the international marketplace. Anumber of developments around the world have helped fuel thisactivity.

2.1. Globalization, Antiglobalization, and Global Pressures

Globalization can be defined as the process of social, political,economic, cultural, and technological integration among countriesaround the world. Globalization is distinct from internationalizationin that internationalization is the process of a business crossing

national and cultural borders, while globalization is the vision ofcreating one world unit, a single market entity.[full_width]

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