Social Media Marketing
With the increase in the use of social media, it is rapidly used by the business organization to communicate with a large number of audience and convert them into buyers.
Customers are free to share their reviews and feedback about the product and the brand over social media. These reviews hold high credibility and build trust among other potential customers for the company.
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For Example; The apparel brand ASOS appeal the customers to hashtag their pictures in the ASOS apparels while posting them on social media. These pictures are shown on the brand’s Instagram news feed to capture the attention of potential customers. The company even adds a number and description of the image for the viewers to identify the apparel while online shopping.
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