So it's time to start a new service or product that excites you. Launching, as we all know, has really changed, it is not enough to hire a PR company and draft a press release, it will take more time.
The competition when the press arrives is fierce, and what is “remarkable” changes every five minutes, needless to say, after 5 minutes it will be difficult to communicate the amount of information that is disseminated to users. Next.
Encouraging news for those who want to get noticed? It's true that getting noticed can be a bit difficult in today's fast-paced news world, but here are some tips that can help you who you are targeting.
Plan ahead, do not wait until the last minute
You need to plan ahead and plan at least 8 to 12 weeks in advance. Reporters receive information every day. They are not waiting for your story. By getting ready quickly, you can start finding the reporters you need to target and start building relationships with them. Tip: Communication is the key when it comes to media access.
Find your influencers
You need to find an influencer who is influencing your target market. Introduce them to the product or service you are preparing to launch. Give them information in advance. Give them a test and / or sample and encourage them to share the review or post it on their social media. Public relations has changed in recent years, now we have to look at many sources to get our information, and one of them is influential. Internet influencers have been successful in creating an audience that pays attention to them through their blogs, social media, videos, etc., and because of their influence is always greater than the media.
Use social media platforms to plant leaks
Find people who are interested in your product or service, brand advocates if you can and tell them about upcoming news or even leaked videos or photos. This will create interest and interest. Not to mention everyone likes to feel like they are “the first to know”.
Keep expectations realistic
Unless you are a big brand, you may not have seen the huge reception of your new products and services. Do not be discouraged, be consistent in sharing information and try to make the start as personal as possible. Remember that consumers like to interact with the companies they feel they are connected to.
Click not one and done
As previously mentioned, reporters and influencers are bombarded with daily news stories. We receive about 5 to 10 products and services in our inbox one day. We are not always inside when reporters have the ability to write articles or when influencers have time to receive your email, so be patient and keep in touch with them so as not to disappoint them. But do not let them forget your name either.
Be creative
You need to remember that your goal is to get their attention. You are influential and the newspaper you are reaching out to get a lot of news in a day. What will you do to be unique? Put on your creative hat. Maybe it's a funny video announcing a public service that will get attention. Perhaps a newsletter sent by post with fun or useful inscriptions will capture their attention.
Make it easy for people to find out about your product
Make videos, magazines, white papers and newsletters to make it easier for people to find out about the product or service you are offering. Do not make them look for information. The easier it is for them to utter words, the better chance you have of them sharing your information. I think sometimes we make it difficult for journalists and influencers to get the word out and get the information we need, that they shake their heads and hit the "delete" key.
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