Customer behavior is focused on learning, understanding and analyzing an individual how choose and use something. It focuses on psychology, motivation and behavior. Customer behavior studies include:
How consumers think and feel about different choices (brand, product, service or retailer)
How users reason and choose between those different options
Consumer behavior when studying, analyzing and shopping
How customer behavior is influenced by the external environment (including friends, culture, or the media)
How to create a marketing campaign that can deliver improvements and tailor to customers to influence them more effectively
In addition, there are three factors that influence the considerations and decisions of users, including:
Self: A person's interests and opinions. These will be affected by demographics such as age, gender, culture, occupation, history and so on.
Psychology: Everyone's response to a particular marketing campaign will be based on their perceptions and attitudes. A person's ability to understand information, perceptions of their needs and attitudes is also involved.
Society: Friends, family, to the influence of social media. This factor also includes the distribution of income status and education level.
All in all, a better understanding of consumer behavior will give you a better idea and decision-making process in choosing which ads are more relevant and engaging to your audience.
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